► Note

Always have a Swatch book for the color system you are working with, always show your client the actual color in the Swatch books, and always provide your printer with color chips of the swatches you are using in your project.

Once you have determined what type of media or paper your project will be printed on, you can often determine which color palette will be most useful to you for that piece. For example, if you are using an uncoated stock, you will want to specify ink from an uncoated palette.

The science of color is further complicated by the science of ink. Inks act differently on every paper they hit. Although this is very much part of a printer's job (to alert you to paper and ink characteristics), this will definitely be an issue you should discuss with your printer before you promise your client that a certain color will look a certain way on a certain paper.

Paper manufacturers and printers will often provide what are called "samples" or "draw-downs" (how ink looks on a specified paper). Reviewing color samples is an important bridge to cross before you are too deep into building your final Photoshop files. Inks specified in the Photoshop palettes will also appear in your page-layout document.

Photoshop Secrets

Photoshop Secrets

Are You Frustrated Because Your Graphics Are Not Looking Professional? Have You Been Slaving Over Your Projects, But Find Yourself Not Getting What You Want From Your Generic Graphic Software? Well, youre about to learn some of the secrets and tips to enhance your images, photos and other projects that you are trying to create and make look professional.

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