Gradients

Video has difficulty dealing with high-contrast ratios. Proper use of gradients exploits video's greatest weakness. A gradient is a gradual blend between two or more colors. These gradual transitions work very well on video, even after duplication to lower-quality consumer tape stock or being broadcast.

There are three major ways to access gradients:

• Gradient tool

• Gradient Fill layer

However, all three use a similar interface: the Gradient Editor.

Backgrounds should match the "mood" of the piece. Don't just tile the client's logo.

Backgrounds should match the "mood" of the piece. Don't just tile the client's logo.

Be sure to go with less saturated red tones. The use of gradual blends helps hold this background together. (Image courtesy American Diabetes Association.)
Proper use of gradients can lift your work off the screen. Gradients are essential to natural color.
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