American Newspaper Publishers Association (ANPA) recently changed its name to NAA, which stands for Newspaper Association of America, and updated its color catalog. NAA provides a small sampling of 45 process colors (mixes of cyan, magenta, yellow, and black ink) plus 5 spot colors (colors produced by printing a single ink). The idea behind the NAA colors is to isolate the color combinations that reproduce most successfully on inexpensive newsprint and to provide advertisers with a solid range of colors from which to choose, without allowing the color choices to get out of hand. You can purchase a swatch book from NAA for $35. Members pay $25.
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