Pantone

On the heels of Trumatch, Pantone released a 3,006-color Process Color System Guide (labeled Pantone Process in the Book pop-up menu) priced at $79. Pantone also produces the foremost spot color swatchbook, the Color Formula Guide. Then there's the Solid to Process Guide, which enables you to figure out quickly if you can closely match a Pantone spot color using a process-color blend or if you ought to give it up and stick with the spot color.

Pantone spot colors are ideal for creating duotones and adding custom colors to an image for logos and the like, both discussed in Chapter 18. Furthermore, Pantone is supported by every computer application that aspires to the color prepress market. As long as the company retains the old competitive spirit, you can, most likely, expect Pantone to remain the primary color printing standard for years to come.

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